SMAT-Stat allows both ongoing, real-time monitoring of visits to the site, and advanced statistical analysis (web mining) to develop targeted web marketing strategies.

Using browser-centric BBM technology, SMAT-Stat can monitor the pages visited by users with extreme precision, allowing one to see even page requests that have not reached the web server because they are already in the PC's cache or on proxy servers. Therefore, data is no longer generated through server activity, but by loading fragments of code (page tags) embedded in the web pages onto the browsers.

The following reports can be generated:

Summary: total visits, daily average, average duration, number of pages visited, number of pages per visit, number of pages per day.
Visits: visits per day, period of day, average duration for each period.
Site Report: pages most frequently viewed, entry page, exit page
Marketing Report: referring site/URL, search engines, words searched, keywords per search engine.
Browser Report: type, monitor resolution, operating system.
Geographic Report: continents, countries.
Product Analysis: visits to product pages (families, lines, individual products).
E-Commerce Report: detailed sales reports.
Navigation & Page Flow: visual map of users' browsing behaviour, incoming and outgoing traffic from a page.
Download Reports: document and image downloads, top downloads, downloads per category.
Newsletter Analysis: list of newsletter mailings, click-through on news items inside.