Thursday, 29th November 2007
Pleiadi International ideated the concept for the Italian Gala Dinner in Shanghai The Italian Chamber of Commerce in China has asked our Shanghai branch company to create the communication concept for the gala, to set up the location and to promote one of the most important events for “made in Italy” promotion in China. The fourth edition of the Italian Gala Dinner is the most important promotional event in China for Italian lifestyle in all expressions: design and fashion, technological innovation and refined mechanics, art and taste. The gala evening, presented by the famous Italian showman Enrico Bertolino, has been enriched by the first Stefanel fashion show in China, by Nair’s (Silvia Viscardini) piano and voice and by charity public sale of the artist Fabrizio Bicchielli’s artworks. The event ended with a small lottery based on some gadgets offered by many sponsoring companies. During the evening has been played a short video presentation of Pleiadi International, realized in collaboration with Flat Mind. The Gala was rewarded by a great public success and a complete coverage in local media. |