Email is used by 90% of Internet users, who consider it indispensable, rapid (over 90% of messages arrive within five minutes of being sent) and reliable (in 95% of cases, contact is successful at the first attempt).

SMAT Campaign, the application Pleiadi has created for managing email marketing campaigns and newsletters, makes it possible to plan out various mailing processes, using the news management model built into the site as a data source. All you have to do is enter the latest company or product news, select it to be sent, and that's that. The newsletter is instantly created using preset layouts built into the site, and is added to an archive of mailings that can be directly consulted online by any user.

The Pleiadi application lets you oversee all stages of planning and producing an email campaign, sending it out to large volumes of contacts, monitoring access to data (opened emails) and the individual articles that are read in the newsletter.

As for direct email marketing campaigns, the mechanism is more or less the same, the only difference being that the database is not fed by website news, but is composed as if it were a normal web page.

For large-scale campaigns, never fear! Pleiadi already works with leading firms specialized in managing email content for mass mailings.