The CRM applications created by Pleiadi collect and manage data from all channels of contact, whether offline (trade shows, events, etc.) or online (the website, online contests, etc.). For all of these contacts, this software can be used to process personal details, note marketing information, and plan targeted email campaigns.

The main objective of the package is to obtain a profiled database of all users who enter into contact with the company, whether through the website, or during off-line promotional events. A tool for monitoring and comparing data makes it possible to channel contacts acquired off-line into the website's user database, making it the primary repository for all of the company's web marketing activities (newsletters, on-line contests, website registrations, etc.).

This tool allows automated management of users, from the registration/login procedure, all the way to profile modification and cancellation and group management. It also naturally makes it possible to generate complete monitoring and check-up reports, which can be exported in various digital formats.