Contests, combined with online validation forms/surveys, are now the top tool for rapidly creating a profiled marketing database, taking advantage of the results of normal sales operations (with a simple coupon inserted in the products).

Online contests help create genuine online communities, offering new opportunities for contact with customers, and are a very quick, easy tool, because there are no postcards to send in or loyalty cards to fill out (to participate, one need only fill in a brief form, send a text message, or perform a basic validation procedure on the client's website).

The main objective of online contests, in addition to attracting new users, is above all to profile new customers and assess their buying habits, so that this information can be used in later marketing campaigns.

Through important partnerships with leading companies in the sector, Pleiadi can design and oversee "Enter & Win"-type web promotion projects, with turnkey or customized packages.